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World Travel Monitor® - Tourism Research - IPK NEXT

Why IPK's

data matters

High-quality data is the basis for any successful market research project.
The correct collection, validation and preparation of such data is a complex and demanding process.
The services of IPK provide the end customer with the technical and methodological support to turn data into results.

No other provider combines such a long experience and such a wealth of primary data in tourism research.

This unique expertise supports you in market analysis as a basis for smart strategic decisions. IPK individually addresses customer needs.

So we are the right partner to assess, segment and position your company or destination in the global benchmark.

About us

IPK International is one of the world's leading tourism consultancies and specialises in tourism research, marketing and planning. IPK has successfully completed customized tourism studies, marketing plans and masterplans over the past 50 years for more than 100 clients from the private and public sector in over 50 countries around the globe.

As well as conducting special surveys, over the last 25 years IPK has complied the World Travel Monitor®, which represents the most comprehensive survey worldwide on outbound travel trends in Europe, Asia, North America and Latin America.

After change of ownership in 2022, we now want to build on this unique data and knowledge base to integrate innovative products and services into the portfolio.

This is how we are taking 50 years of global tourism research into the digital age.

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WHAT WE OFFER

World Travel Monitor®

The world's most comprehensive tourism database covering over 90 % of the world's outbound travel demand.

World Travel Monitor®

  • A worldwide unique tourism data tool/information system

  • Based on representative population surveys worldwide

  • An annual survey monitoring the outbound travel volume and travel behaviour

  • In more than 60 source markets wordwide

  • Covering more than 90 % of the World's Outbound Travel Demand

Tourism Research

Bespoke research projekts to identify target groups develop new products and benchmark against competitors.

Tourism Research


  • IPK carries out all kinds of quantitative and qualitative travel research in Europe, the Americas, the Middle East and Asia/Pacific.

  • With its team of experienced tourism experts, highly skilled market researchers and marketing specialists, IPK develops strategies, forecasts, marketing concepts and master plans for successful tourism development on a regional, national and international level.


Special Reports

New premium reports about luxury
and generation travel, offering
in-depth analysis from the latest surveys.

IPK Special Reports


  • Luxury Travel Report - is based on the World Travel Monitor® data about luxurious traveling offering key trends, top destinations, traveler characteristics in the high-end travel segment and more.
  • Generation Travel Reports - are based on the World Travel Monitor® data and offer insights about the travel characteristics of different generations (GenZ and Millennials).
  • Data about two more generations (BestAger and Golden Generation) will be available soon.


  • If you are interested in our Special Reports, starting from 4,800€, please reach out to: bohrer@ipkinternational.com or info@ipkinternational.com

NEWS

IPK INSIGHTS

Get insights into the latest IPK events, trends and innovations.

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CASE STUDIES

Explore different trends and preferences of travellers from the World Travel Monitor® data.

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DESTINATION PERFORMANCE

Care to guess which destination tops the list for 2024? You can have a look right here!

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A few of our Clients

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