IPK NOW
ITB and IPK: Stable international travel, holidays dominate, South America with strong growth
The latest findings of the World Travel Monitor® confirm the continuing upward trend of recent years, and that increases are back in single digits. The strong growth rates in international tourism are approaching pre-pandemic levels again.
Focus on Travel Trends 2025
The study compares media coverage of specific destinations with actual outbound trips taken in the recent year. In addition, the study provides information on the most important travel trends and topics.
