IPK NOW
ITB Berlin and IPK International: Strong growth in 2024 – Outbound travel reaches 2019 levels again
International tourism recorded strong growth in 2024, reaching 2019 levels again. Year-on-year, outbound travel rose by 13 per cent, indicating the industry has fully recovered. The rise in business trips and high growth rates in Asia are a particularly welcome development
Focus on Travel Trends 2025
The study compares media coverage of specific destinations with actual outbound trips taken in the recent year. In addition, the study provides information on the most important travel trends and topics.
