IPK INSIGHTS

Stay up to date and get insights into our latest events. Read more about developments and trends in tourism market research.

LATEST NEWS

ITB Berlin and IPK International: Strong growth in 2024 – Outbound travel reaches 2019 levels again

International tourism recorded strong growth in 2024, reaching 2019 levels again. Year-on-year, outbound travel rose by 13 per cent, indicating the industry has fully recovered. The rise in business trips and high growth rates in Asia are a particularly welcome development.

IPK's Destination Performance Index (DPI) 2024

is now available

Our free DPI Infographic provides a quick and comprehensive overview of your destination's satisfaction, loyalty, and promotion levels. Don't miss out – download the Infographic on our website.


World Luxury Travel Report 2024

New Premium Report about luxury travel offering
in-depth analysis and valuable findings from the latest surveys 2024.


Generation Z Travel report

New special reports about generation travel offering data from the latest surveys 2024. In the next weeks all the other generations will be available as well.