IPK INSIGHTS

Stay up to date and get insights into our latest events. Read more about developments and trends in tourism market research.

LATEST NEWS

ITB Berlin and IPK International: Strong growth in 2024 – Outbound travel reaches 2019 levels again

International tourism recorded strong growth in 2024, reaching 2019 levels again. Year-on-year, outbound travel rose by 13 per cent, indicating the industry has fully recovered. The rise in business trips and high growth rates in Asia are a particularly welcome development.

IPK's Destination Performance Index (DPI) 2024

is now available

Our free DPI Infographic provides a quick and comprehensive overview of your destination's satisfaction, loyalty, and promotion levels. Don't miss out – download the Infographic on our website.


World Luxury Travel Report 2024

New Premium Report about luxury travel offering
in-depth analysis and valuable findings from the latest surveys 2024.

Generation Travel Report 2024

New special reports about generation travel offering data from the latest surveys 2024. Seperated in four different generations (15-29; 30-44; 45-64; 65+ years).