IPK's World Travel Monitor® Forum



IPK's World Travel Monitor® Forum 2017

At the beginning of November, the 25th World Travel Monitor® Forum has taken place in Pisa, Italy.

The World Travel Monitor® Forum is an insider meeting exclusively for a limited number of selected stakeholders from the international travel and tourism industry. The conference is organized every year by IPK International in cooperation with ITB Berlin - the world's leading tourism fair.

The primary objective of the World Travel Monitor® Forum is to analyse the state of the travel industry in the current year. It furthermore provides up-to-date touristic forecasts, preliminary outlooks for all major tourism markets and additionally discusses current trends and challenges of the travel industry. Speakers and participants from all over the world present and discuss their latest confidential research findings in order to provide participants with a first orientation over latest trends in tourism and changes to be expected in the near future. Speakers and participants from all over the world as well as representatives from important international tourism bodies represent an international and multi-disciplinary group of specialists who give the Pisa Forum its international reputation as the annual "think tank" of the global tourism industry.

Highlights of last year's meeting in November 2017 were  the following:

  • World Tourism Performance 2017 and first outlook 2018
  • World Travel Tourism Trends as seen by the UNWTO (Michel Julian, Technical Coordinator, UNWTO)
  • Special Session on Overtourism (Evelyne Freiermuth, Policy & Research Manager WTTC, London,  Prof. Dr. Dr. hc Alexis Papathanassis, Chairman - Cruise Research Society, Dr. Valeria Minghetti Chief Senior Researcher at CISET-International Center of Studies on Tourism Economics, Venice)
  • The Halal Travel Market: What Next? (Fazal Bahardeen, CEO of CrescentRating & HalalTrip)
  • Emerging Technologies in Tourism (Wojciech Olearczyk, Director, Software Development, Sabre)
  • New Tourism Industry KPIs - Articulating Destination Marketing Worth With Data (Ted Sullivan, Vice President, Resort & Destination Analytics, ADARA)
  • Trends in Luxury Hospitality (Barak Hirschowitz, President of the International Luxury Hotel Association)
  • Pulse of the Chinese Outbound Travel Market & the Evolving Digital Landscape (Roy Graff Managing Director, EMEA Dragon Trail Interactive)
  • Terror, Crime & Illness: How high was the real worldwide travel risk 2017? (Rolf Freitag, CEO of IPK International)

Attendees World Travel Monitor Forum 2017Participants of the Pisa Forum 2017

Meeting Room & Attendees World Travel Monitor Forum 2017Conference room and Participants of the World Travel Monitor® Forum at Villa Corliano near Pisa, Italy

The latest version of the ITB World Travel Trends Report has been published in January 2018.

A summary report of the most important results of the World Travel Monitor® Forum 2017 compiled on behalf of ITB Berlin - the ITB World Travel Trends Report 2017/2018 - can be downloaded here.

Please note that the World Travel Monitor® Forum will not take place in 2018 due to time reasons.


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