As part of the World Travel Monitor® IPK conducted in June and in September a special study on the impact of the Covid-19 pandemic on international travel behavior.
The study includes results from 18 markets worldwide regarding the following topics:
The study’s data is based on population representative interviews with outbound travelers carried out in the following 18 source markets:
Germany | Great Britain | France | Italy | Spain | Netherlands | Switzerland | Austria | Sweden | Russia | Poland | USA | Canada |Mexico | Brazil | China | Japan | South Korea
In February 2019, September 2019 and January 2020, IPK International surveyed outbound travelers in 20 countries in Europe, Asia, Middle East, North and South America in order to ascertain “how the current terror attacks and terror warnings are influencing the travel behavior in the next 12 months”.
The report includes results for the below mentioned source markets regarding the changes in travel behavior that can be expected in the next 12 months and covers the following information:
The information obtained from this report will allow destinations and other tourism players to adjust their marketing activities to the changed conditions in the individual source markets and thus lessen or even prevent negative development.
The study’s data is based on surveys representative of the population carried out in the scope of IPK’s World Travel Monitor®, the world's largest primary international tourism & travel study on international travel behavior.
Source Markets included in the study are:
Germany | Great Britain | France | Italy | Spain | Netherlands | Belgium | Switzerland | Austria | Sweden | Denmark | Finland | Ireland | Russia | Poland | USA | Brazil | China | Japan | South Korea
The safety image was asked in all 20 source markets for the following important travel destinations:
Germany | Switzerland | France | Italy | Malta | Spain | Portugal | Bulgaria | Hungary | Turkey | Greece | Croatia | Austria | Great Britain | Ireland | Netherlands | Denmark | Belgium | Sweden | Norway | Finland | Poland | Russia | Baltic | USA | Canada | Mexico | Brazil | Peru | Colombia | Costa Rica | Dominican Republic | Cuba | Jamaica | China | Thailand | Singapore | Malaysia | India | Australia | Dubai | Abu Dhabi | Qatar | Saudi Arabia | Oman | Jordan | Israel | Egypt | Morocco | Tunisia | Republic of South Africa
The study’s data is based on surveys representative of the outbound traveling population carried out in the 20 source markets mentioned above. In February 2019 / September 2019 and January 2020, people having traveled abroad within the past 12 months were asked about their reactions to the current terror threats on their international travel behavior
Delivery of the report:
For Sept. 2019 data: 10 working days after written confirmation
For January 2020 data: Available in April 2020
Report cost:
Full Report: 9,500 EUR
Tailored study: Starting from 2,900 EUR
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This report details the characteristics of the outbound travel behavior of the young European travelers (15-29 years old) including the volume/size per source market, their preferred destinations and spending habits, types of holidays, accommodations and modes of transportation, information of booking behavior etc.
Report cost:
IPK's edition of this report gives essential facts and figures about the characteristics of the outbound travel behavior of World Luxury Travelers (defined as travelers spending more than 750 Euro per night/person on short trips or 500 Euro per night/person on long trips).
The report includes the volume/size per source market, spending habits, preferred destinations, types of holidays, accommodations and modes of transportation, information and booking behavior etc. The report answers questions such as: Where do Luxury Travelers come from? What are the top destinations? What are the preferred holiday types? Etc.
This report includes the latest findings on the European long haul travel as a whole as well as on European travel to Asia/Pacific.
The report covers aspects such as the European long haul travel volume, the most important source markets, preferred long haul destinations as well as detailed information about the long haul travel patterns such as purpose of trip, holiday types, preferred types of accommodation, information & booking behavior, length of stay & spending, target group profile of the European long haul travel/traveler to Asia/Pacific.
IPK's edition of this report provides an overview of the dynamics, structures and target groups engaging in the Tour Travel (round trips) undertaken by the Europeans.
It covers such aspects as market volume per source market, the top 10 tour travel destinations, preferred types of transportation & accommodation, information & booking behavior, length of stay, spending habits, motives/activities during a round trip, target group profile, etc.
This comprehensive report on the travel behavior of the South Americans enables European destinations and other tourism players to build up their marketing strategies towards the South American market on hard market facts. The report is based on World Travel Monitor® surveys in all South American source markets.
The report gives an overview of the South American outbound travel market as a whole (market size ranking, main destination countries, etc.), as well as a detailed depiction of South American travel behavior to Europe. Topics are amongst others: Purpose of trip & holiday types on trips to Europe, travel season, preferred types of accommodation, information & booking behavior, length of stay & spending habits, target group profiles of the South American travelers to Europe.
This comprehensive report on the travel behavior of the Asians enables European destinations and other tourism players to build up their marketing strategies towards the Asian market on hard market facts. The report is based on World Travel Monitor® surveys in altogether nine Asian source markets, namely China, Japan, Korea, Taiwan, India, Singapore, Thailand, Indonesia and Malaysia.
The report gives an overview of the Asian outbound travel market as a whole (market size ranking, main destination countries etc.), as well as a detailed depiction of Asian travel behavior to Europe such as: Purpose of trip & holiday types on trips to Europe, travel season, preferred types of accommodation, information & booking behavior, length of stay & spending habits, target group profiles of the Asian travelers to Europe.
This report provides an overview of the dynamics, structures and target groups of the European Business and MICE travel (Meeting/Incentive/Convention/Exhibition) and covers such aspects as the market volume, the top business / MICE destinations, preferred types of accommodation, length of stay, booking behavior, spending habits, etc.
Report cost:This report provides an overview of the dynamics, structures and target groups of the Asian Business and MICE travel (Meeting/Incentive/Convention/Exhibition) and covers such aspects as the market volume per source market and for the top 10 Business/MICE destinations, preferred types of accommodation, length of stay, booking behavior, spending habits, etc.
Report cost:Please contact us: This email address is being protected from spambots. You need JavaScript enabled to view it.
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As most destinations only have a limited marketing budget available, it is crucial to focus all efforts and resources on the right source markets. Based on a global market selection process, the most interesting source markets, which means those that are offering the best opportunities in the future will be identified.
To select the priority markets for a specific destination, more than 60 source markets in Europe, Asia, Arabia, North and South America (which covers 90% of the global international tourism demand) will be analyzed regarding different aspects (e.g. travel volume, travel trends, spending behavior, target groups etc.)
Result & Benefits:
Method/Database: IPK International’s World Travel Monitor®
Report cost: On request
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To enable a focused product development strategy and targeted marketing measures, those products/holiday types need to be identified in which the destination has the best opportunities regarding international markets.
The World Travel Monitor® records continuously the development trends of different tourism products and due to computer based trend evaluations, future trends for the different product segments can be made. (e.g. regarding Sun & Beach, Culture, Nature, Adventure, Health/Spa, Golf, Cruise, City Breaks, MICE, etc.)
To identify those segments where the destination has the best opportunities to compete effectively in the future and hence should focus on, all product segments will be evaluated by using different parameters (such as global market size, growth potential, current and potential importance for the destination, competitive performance, etc.)
Method/Database: IPK International’s World Travel Monitor®
Report cost: On request
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This analysis includes a characterization of the current international visitors as well as a benchmark against competing destinations, regarding the most important aspects of their travel behavior.
The research informs (amongst others) about:
Method/Database: IPK International’s World Travel Monitor®
Report cost: On request
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Method/Database: Quantitative Consumer Surveys
Report cost: On request
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