Next to studies based on the World Travel Monitor®, IPK International is glad to offer you specialized and tailored studies, depending on your individual needs. We can assist you from the first idea of a study until the completion. IPK International is highly experienced in designing the questionnaire, completing fieldwork via one of our trusted and experienced partner institutes, data-handling and analyzing the findings of the study. Depending on the context we conduct qualitative and quantitative market research on a global basis, the research can be consumer as well as B2B-oriented:
- Surveys representative of the population (Online/CATI)
- Group discussions/focus groups
- In-depth psychological interviews
- Tourism expert interviews, travel trade interviews
- On-site visitor surveys
- Advertising and product tests
IPK International offers a full-range service or step-by-step support, depending on what is needed:
- Questionnaire/Interview Guideline development
- Field work/conducting interviews
- Analysis incorporating conclusions and practical recommendations
Examples of Travel and Tourism Research Projects:
- Market analyses/demand analyses
- Analyses of future demand potential/tourism forecast analyses
- Image analyses/motive analyses
- Segment analyses
- Product analyses
- Price analyses
- Target group research (typology/segmentation)
- Customer satisfaction research
- SWOT analyses
- Competitor analyses
- Marketing controlling/controlling of advertising campaigns
- Trend analyses/tracking studies
For further information about Tourism Research, please This email address is being protected from spambots. You need JavaScript enabled to view it..