Founded in 1969 by Rolf Freitag, IPK International is a tourism consultancy highly qualified in travel research, tourism marketing and tourism Masterplanning and counts among the leading tourism consultancies worldwide.
For more than 200 clients from the private and public sector in over 50 countries around the globe, IPK has successfully completed more than 1,000 customized tourism studies, marketing plans and masterplans over the past 45 years.
With its World Travel Monitor®, IPK International has the world’s most comprehensive tourism database on European, Arabian, Asian, North and South American outbound travel behavior covering more than 90% of the international travel demand.
In cooperation with an international network of leading market research institutes, IPK carries out all kinds of quantitative and qualitative travel research in Europe, the Americas, the Middle East and Asia/Pacific. With its team of experienced tourism experts, highly skilled market researchers and marketing specialists, IPK develops tourism strategies, tourism forecasts, tourism marketing concepts and tourism master plans for successful tourism development on a regional, national and international level.
IPK International is a member of the European Society for Opinion and Market Research (ESOMAR), the United Nations World Tourism Organization (UNWTO) and the Pacific Asia Travel Association (PATA).


Gottfried-Keller-Strasse 20
81245 Munich | Germany
+49 (0) 89 82 92 370


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